Some design work I have produced in the last couple of years.
Recently I created some simple growing vines in Cinema 4D for our "Jack The Giant Slayer" promo. I used a combination of Cylinders in a cloner with a twist deformer and a spline wrap. I added text with a rock texture and modified the spline to let the vines grow around it.
Animate the "to" parameter in the spline wrap effector to make the vines grow. Modify the grow spline vines to change the grow path of each vine.